News >  'Squid Game', 'Hellbound', BTS success reflects West's acceptance of Korean culture

 'Squid Game', 'Hellbound', BTS success reflects West's acceptance of Korean culture

Business Standard | 02/01/2022 04:45 PM | Click to read full article

In the K-pop industry, BTS continued its record-shattering run this year as its second English-language single 'Butter' stayed for 10 non-consecutive weeks on the 'Billboard Hot 100'. 

Also, "Hellbound', a new South Korean fantasy horror series from Netflix, overtook 'Squid Game' as the most-watched TV show on the streaming platform, one day after its release last month.