News > 'Don't lockdown desires': This Indian couple built a ‘sex startup’ amid Covid-19

'Don't lockdown desires': This Indian couple built a ‘sex startup’ amid Covid-19

21/04/2022 05:37 PM | Click to read full article

India is the land of the Kama Sutra. However, talking about sexuality and intimacy openly and in a healthy way is still frowned upon. But a founder couple is trying to change that with their intimacy wellness startup called MyMuse.

Founded by wife-husband duo Anushka and Sahil Gupta, MyMuse delivers bedroom essentials, bespoke candles, and fun games to couples in 200 cities who are overcoming the stigma around sex.