News > 5 reasons Indian apps will find it tough to match TikTok's success

5 reasons Indian apps will find it tough to match TikTok's success

For a first-time user, TikTok videos may seem random. But the algorithm purposely pushes a variety of content to understand a user’s likes, dislikes and interests. After a few minutes, the feed gets customised, tailored to the user’s taste.

The void left by TikTok was huge and its Indian alternatives like Mitron, Roposo, and Chingari made a big splash in app stores in no time. An algorithm like that can’t be built in a few days. Fine-tuning it, takes even longer.