19/01/2023 08:58 PM | Click to read full article
Every time you open an app or website, a flurry of invisible processes takes place without you knowing. Behind the scenes, dozens of advertising companies are jostling for your attention: They want their ads in front of your eyeballs. For each ad, a series of instant auctions often determine which ads you see. This automated advertising, often known as programmatic advertising, is big business, with $418 billion spent on it last year. But it’s also ripe for abuse.