News > Amazon uses Alexa voice data to target consumers with ads

Amazon uses Alexa voice data to target consumers with ads

Business Insider | 29/04/2022 03:42 PM | Click to read full article

Tech giant Amazon uses voice data from its Echo devices to serve targeted ads on its own platforms and the web, says a new report. 

According to The Verge, the report, which included researchers from the University of Washington concluded that Amazon and third parties collect data from interactions with Alexa through Echo smart speakers and share it with as many as 41 advertising partners.