News > Apple's privacy-focused iOS 14 update could decimate large chunk of Facebook's advertising business
Apple's privacy-focused iOS 14 update could decimate large chunk of Facebook's advertising business
Moneycontrol | 27/08/2020 11:21 PM | Click to read full article
Facebook Inc. said privacy changes in Apple Inc.’s latest operating system would cripple its ability to place personalized ads and deal a financial blow to app-makers, highlighting a high-stakes clash between the tech titans over the rules of the road in the mobile-internet economy.
Under Apple’s changes, Facebook and other companies that facilitate online advertising will no longer be able to collect a person’s advertising identifier without the user’s permission.