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Brand communication in the age of social media

With intense scrutiny and dwindling tolerance online, despite the best intentions, brands can find themselves in the middle of a firestorm. They need to be exceptionally careful about what and how they communicate and in addition to everything else, have a crisis management strategy in place in case things go sideways.

Sunidhi Garg, Co-founder & Director of Reverse Thought Creative Studios gives us the red zones to be avoided at all costs.