News > CCPA imposes Rs 10 lakh penalty for misleading ads of Sensodyne

CCPA imposes Rs 10 lakh penalty for misleading ads of Sensodyne

Business Standard | 22/03/2022 11:05 PM | Click to read full article

The CCPA has ordered discontinuation of advertisements of Sensodyne products which make the claims 'Recommended by dentists worldwide' and 'World's No.1 sensitivity toothpaste' within seven days and directed payment of Rs 10 lakh.

Advertisements that show endorsements by foreign dentists have been ordered to be discontinued as per the earlier order passed by CCPA.