News > Competition from OTT leads to launch of new TV channels

Competition from OTT leads to launch of new TV channels

Broadcast And Cablesat | 04/05/2022 03:57 PM | Click to read full article

Broadcasters continued to launch new channels as television viewership remained strong despite the growing popularity of video-streaming services.

While the Disney-Star network will launch Star Kirano, an Odia language general entertainment channel (GEC), in the first week of June, QYOU Media, an American media company, announced a GEC, Q Marathi, after launching a digital animated content channel, The Q Kahaniyaan, in India for young viewers. Both these will be pay channels.

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