News > Controversial Matchmaking Show Helps Netflix In Battle For India

Controversial Matchmaking Show Helps Netflix In Battle For India

Times 85 | 24/07/2020 09:15 PM | Click to read full article

Netflix Inc. has hit the sweet spot with a controversial reality series on a globe-trotting Indian matchmaker helping her picky clients find life partners, in a boost to the streaming giant's efforts to produce local content for subscribers in new markets. Indian Matchmaking, which debuted last week, touches on the centuries-old custom of arranged marriages, in which families, friends or matchmakers bring together eligibles.

Some describe it as a "cringe fest" on social media.