News > Diageo halts some whiskey sales in India to force price hikes

Diageo halts some whiskey sales in India to force price hikes

United Spirits Ltd. has halted whiskey sales in a number of states yet to budge on price caps despite rising inflation.

The move to stop sales rather than see margins continue to erode is a risky bet, analysts at Mumbai-based Dolat Capital wrote last month, that could complicate the firm’s pivot to premium products. It also means a mounting loss of revenue across its portfolio while costs rise at a double-digit pace.