News > Digital banking users to exceed 3.6 bn globally by 2024: Study
Digital banking users to exceed 3.6 bn globally by 2024: Study
Moneycontrol | 03/03/2020 09:55 PM | Click to read full article
The growth will be driven by the rise of digital-only banks and the ongoing focus on digital transformation by established bank brands. The new research found that digital-only banks have gained market share from traditional banks by offering superior user experiences and tightly focused USPs. Bank of America offers extensive digital solutions, including the Erica chatbot, and has had noticeable upticks in digital usage and engagement.