News > Facebook, Instagram ask users to Allow Tracking on iOS 14.5 to help keep the apps “Free of Charge”

Facebook, Instagram ask users to Allow Tracking on iOS 14.5 to help keep the apps “Free of Charge”

Techno Sports | 03/05/2021 03:57 PM | Click to read full article

Facebook, whose business model heavily relies on selling ads across its apps and service, is using the tactic whereby it asks users to enable tracking as part of the App Tracking Transparency (ATT) framework in iOS 14.5 if Facebook and Instagram are to be kept “free of charge”, as a way to convince users to enable tracking across other apps and websites.

ATT is the newest and long-awaited privacy feature to come to iPhone and iPad devices as part of the update released to the public last week, the iOS 14.5.