NDTV | 01/02/2022 06:56 PM | Click to read full article
For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be equally imaginative on social media too.
“Just a question: What's better for bonding - Fevicol or alcohol?” asked Mr Goenka, the Chairman of RPG Enterprises. His followers responded with their preferred choice. But Fevicol won everyone's heart. It said, “Depends on whether you want to bond for an evening or for life.”