News > Former cricketer Ravi Shastri launches personal care brand 23 Yards

Former cricketer Ravi Shastri launches personal care brand 23 Yards

Former cricketer and Indian cricket team coach Ravi Shastri is turning entrepreneur with the launch of a male grooming and hygiene products line 23 Yards. Shastri has partnered with personal care manufacturer Ador Multiproducts Ltd, which will help create grooming products for a target group of 25 to 40 years.

23 Yards is set to enter the mid-segment market and claims to itself apart through ethically sourced chemical free/ toxin-free ingredients.