News > Gen Z in travel: How to plan travel for the youngest generation
Gen Z in travel: How to plan travel for the youngest generation
20/02/2023 11:33 PM | Click to read full article
Generation Z is the newest generation of travelers on the scene, and they have marked differences from Millennials and the other generations that come before them. According to a survey conducted in July 2022, Gen Z will comprise 40 percent of the consumer market in the United States by 2030 and comprise 34 percent of the U.S. workforce. So how does a travel advisor help plan travel for this generation, especially when they might not have experience or knowledge of Gen Z travelers?