News > H&M opens its first store in metaverse

H&M opens its first store in metaverse

Tech Story | 03/01/2022 08:54 PM | Click to read full article

Located in CEEK City, the virtual H&M store allows customers to roam around and buy clothes — just like one does in the normal world. Through its virtual store in Metaverse, the clothing brand will be able to offer its customers a 3D shopping experience in its virtual store.

Through the virtual store in the metaverse, customers will be able to walk around the store, go through the products and get one of their choices, and buy it in the world of CEEK city.