News > Hero Pleasure drives away gender stereotypes with new ad

Hero Pleasure drives away gender stereotypes with new ad

Hero MotoCorp’s recent ad for its scooter Hero Pleasure+ XTEC takes a stereotype head-on.

The ad, featuring brand ambassador and Bollywood star Alia Bhatt, shows a traffic jam where an uncle passes the oft-heard statement, “Pakka ladki hi chala rahi hogi” (definitely a woman must have been driving). Bhatt turns the statement on its head to point out how women are actually driving the world.