News > How Ranveer 'Ching' propelled India's biggest desi Chinese brand into a new orbit

How Ranveer 'Ching' propelled India's biggest desi Chinese brand into a new orbit

CNBC TV18 | 23/11/2020 06:16 PM | Click to read full article

“Chinese food was available on the streets, which then means that the common man loved it. To quickly get to the mass level I needed the Bollywood connect,” said Ajay Gupta, founder of Capital Food, which owns Ching's Secret.

His hunt for the right Bollywood star culminated in Ranveer Singh transforming into to Ranveer Ching! It was probably only the second time an actor’s name was integrated with a brand since Shahrukh ‘Mayur’ Khan in 1995.