News > How Rupert Murdoch set ‘crore’ as the KBC prize money
How Rupert Murdoch set ‘crore’ as the KBC prize money
Indian Express | 22/08/2021 01:25 PM | Click to read full article
Siddhartha Basu, who helmed the show during the launch, revealed the story behind the final prize money. Basu, who is now a consultant on the reality show, shared that given the huge money at stake, it was definitely stressful for him and the Star Plus team to deliver.
When asked how did the team decide to jump to crore from the pre-decided lakh, he said, “Rupert Murdoch himself as it was then unprecedented on Indian TV and a game-changer, which he said was out of reach of the competitors.”