News > How to apologize like a pro

23/08/2023 09:30 PM | Click to read full article
Apologizing well, after all, is tricky. It requires personal strength, a good ear, and a fair bit of psychological sophistication, which is why so many apologies are unsuccessful. From a neurocognitive viewpoint, apologies are extremely complex, involving at least three distinct processes. First is cognitive control, second is perspective taking, and last is social valuation. A sincere apology involves a certain amount of vulnerability and risk.