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How to be more Creative

31/05/2023 03:49 PM | Click to read full article

About 10 years ago, the management professors Brian Lucas and Loran Nordgren encountered a paradox. On the one hand, we recognize that other people are more likely to make creative breakthroughs when they persist. On the other hand, when we feel stuck on a problem, most of us fail to see how successful we’ll be if we just keep trying.