News > India’s Most Valuable Brands 2020: Companies worldwide likely to lose $1 trillion due to COVID-19

India’s Most Valuable Brands 2020: Companies worldwide likely to lose $1 trillion due to COVID-19

Moneycontrol | 02/06/2020 06:10 AM | Click to read full article

The industries have been classified into three categories - limited impact (minimal brand value loss or potential growth), moderate impact (up to 10 percent loss) and high impact (up to 20 percent loss). The analysis has shown that hotel brands could face a 20 percent brand value loss, following the pandemic. While many companies have suffered due to social distancing norms and restrictions on movement, some brands, especially streaming services, are booming as more and more people stay indoors.