News > Indian Newspaper Society Asks Google To Pay 85% Of Ad Revenue To News Publishers
Indian Newspaper Society Asks Google To Pay 85% Of Ad Revenue To News Publishers
28/02/2021 08:57 PM | Click to read full article
The Indian Newspaper Society (INS) has asked Google India to ensure that the country’s news publishers are paid 85% of the advertising revenue for their content.
Google claimed that news publishers keep over 95% of the digital advertising revenue they generate when they use Google’s Ad Manager to show ads on their websites. In 2018, Google and Facebook held a combined market share of 68% across the online advertising space in India.