News > It’s desi vs Chinese as Micromax makes a comeback in the smartphone market

It’s desi vs Chinese as Micromax makes a comeback in the smartphone market

The Patriot | 10/11/2020 11:23 PM | Click to read full article

On 3 November, in an online event Micromax, riding the wave of nationalist sentiment and growing calls for a boycott of Chinese brands, announced it's ‘In’ series. The new series is set to hit the stores on 24 November.

The ‘IN’ series, focuses on offering some of the key hardware specs with a stock Android experience and assured two years of software updates. This puts them in a good position to take on their well-established Chinese and Korean counterparts.