News > Kanyadaan Objectifies A Bride; How Is Mohey’s ‘Kanyamaan’ Giving Respect To A Bride Wrong?!

Kanyadaan Objectifies A Bride; How Is Mohey’s ‘Kanyamaan’ Giving Respect To A Bride Wrong?!

25/09/2021 05:02 PM | Click to read full article

On Saturday, 18th September, bridal brand Mohey came out with a Manyavar ad featuring Alia Bhatt. The ad addressed the disrespectful to women ‘kanyadaan’ and sought to replace it with ‘kanyamaan’.

This new ad with the tagline “tradition wahi, sochh nayi” (same old tradition with a new idea) has created quite a buzz on the internet with a large range of reactions.