News > Lava launches world’s first customisable smartphone developed in India

Lava launches world’s first customisable smartphone developed in India

Home-grown mobile device maker Lava International on Thursday unveiled the world’s first customisable smartphone that will allow customers to choose the components — camera, memory, storage capacity and colour — on their own from the company’s website.

“The world’s first customisable phone from Lava will enable customers to choose from up to 66 combinations of the camera, RAM, ROM and colour. They can customise and upgrade their smartphone at any time based on their need,” Raina said.