23/12/2020 11:26 PM | Click to read full article
Donaldson and a handful of his friends tried to crack the code. They conducted daily phone calls to analyze what videos went viral. Then, one day, he was struck with an idea for a video that he was sure would work. It was as simple as counting.
It was an oddly mesmerizing performance. The resulting video - entitled "I COUNTED TO 100000!" - was a viral smash. Since its debut on Jan. 8, 2017, it has earned over 21 million views.