News > Meta, Snapchat see TikTok reigning social media in future

Meta, Snapchat see TikTok reigning social media in future

The Outreach | 05/02/2022 10:41 AM | Click to read full article

As more and more people, especially the millennials and Generation Z, watch videos on social media, both Meta (now formerly Facebook) and Snapchat have indicated that the future of social media looks more like Chinese short-video making app TikTok.

In an earnings call, Snap CEO Evan Spiegel said that less time is being spent watching Stories from friends on Snapchat. Instead, Snapchat users are increasingly moving to watch videos on Spotlight, a TikTok feature and Snapchat rival.