Business Standard | 16/06/2020 10:37 AM | Click to read full article
Fashion e-tailer Myntra on Monday said it expects about 3 million people to shop on its platform during its End of Reason Sale, later this month. Tier-II and tier-III markets are expected to contribute over 40 per cent of the sales. The entire EORS event is being managed remotely through live video conferencing. There will be a dedicated virtual war-room for tactical problem solving across all phases of the event.
Consumers seem to be opting for more in-house wear rather than the occasion-based fashion choices. Within the personal care segment, trimmers have witnessed high traction due to the sheer need for grooming at home.