News > Netflix, CRED and Star Sports among best brand campaigns of 2020 on Twitter

Netflix, CRED and Star Sports among best brand campaigns of 2020 on Twitter

LiveMint | 25/12/2020 11:19 PM | Click to read full article

A clutch of brands across categories such as Axis Bank, Netflix India, Zomato, CRED, and Star Sports, among others, featured on the list for running campaigns to launch products, engage with users or motivate them to support small businesses during the pandemic.

Netflix, for instance, bagged the best #OnlyOnTwitter campaign. The streaming platform used the #NetflixMatchmaker hashtag under which it recommended content to the users who were tweeting a specific emoji as per their mood.