News > Netflix lowers prices in effort to deepen penetration in India

Netflix lowers prices in effort to deepen penetration in India

Broadcast And Cablesat | 14/12/2021 03:20 PM | Click to read full article

American streaming platform Netflix has introduced a range of new price plans for India, lowering rates in an effort to woo more audiences and deepen penetration in the country. The mobile-only plan, earlier priced at ₹199 per month, will now come for ₹149.

The basic plan that allows access to all content on anyone's device has been significantly reduced to ₹199 versus ₹499. The premium plan that works across four devices costs is cheaper too at ₹649.