News > OTT platforms go all-out to whet global appetite for South Indian OTT content

OTT platforms go all-out to whet global appetite for South Indian OTT content

Traditionally, known as the domain of entertainment-loving multitudes with a hero-worship culture, the South is seeing OTT platforms going all out to capture the market. In addition to streaming regional language versions of Hindi and international movies and shows, major OTT players are moving aggressively for a piece of the vibrant South Indian market, says Manish Kalra, Chief Business Officer, ZEE5 India.