News > Parle, Bajaj boycott ‘toxic’ media channels

Parle, Bajaj boycott ‘toxic’ media channels

The Siasat | 12/10/2020 08:20 PM | Click to read full article

Bajaj Auto MD Rajiv Bajaj said that his company had blacklisted three channels as they did not want to be associated with “anything we feel is a source of toxicity in the society.”

Parle Products has decided that the company will not advertise on news channels that broadcast toxic content. The company is also exploring possibilities to see other advertisers come together to create a restraint that would, in turn, prompt channels to improve their content.