News > Price rise deters small car buyers as premium cars sustain demand

Price rise deters small car buyers as premium cars sustain demand

The Hindu | 04/06/2022 09:37 PM | Click to read full article

The market for entry-level hatchbacks in India has shrunk significantly over the past few years due to economic distress in the ‘low-cost vehicle’ buying segment amid rising car prices.

At the same time, the market share of higher-priced cars continues to rise on the back of “resilient incomes of affluent buyers” and lower sensitivity to price increases.