News > Qualcomm and Snapdragon to be two separate brands; to get new brand identity and colours

Qualcomm and Snapdragon to be two separate brands; to get new brand identity and colours

Qualcomm is announcing some big changes to its product and brand identity. For one, the Qualcomm and Snapdragon brands will be separate going forward.

Typically Snapdragon is the name for the company’s mobile processing platforms. For example, the Qualcomm Snapdragon 865 is how the premium flagship is referred to; but this will change from now on given Snapdragon is becoming a standalone brand.