News > Soccer’s ‘most important project’ begins, not the World Cup

Soccer’s ‘most important project’ begins, not the World Cup

The goal is to get soccer balls to 700 million elementary school children, most of them in the poorest or most remote corners of the world. India alone needs 1 million balls, which will likely have to travel the length and breadth of the country by road to reach kids at about 10,000 schools. "Football For Schools" aims to send 11 million Adidas soccer balls to tens of thousands of schools, by air, sea and road.