News > Social media influencers to pay up to Rs 50 lakh fine for not disclosing sponsored posts

Social media influencers to pay up to Rs 50 lakh fine for not disclosing sponsored posts

20/01/2023 09:17 PM | Click to read full article

Social media influencers will soon have to mandatorily disclose sponsored posts as paid content if there is a material connection between them and a brand, failing which, they can be prohibited from publishing for six months and face a penalty of Rs 10 lakh and upto Rs 50 lakh for repeated offence, according to the new social media influencer guidelines published by the government on Friday. The market size of influencer marketing was said to be Rs 1,275 crore in 2020.

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