News > TikTok reportedly surpasses YouTube in US average watch time

TikTok reportedly surpasses YouTube in US average watch time

Orissa Post | 08/09/2021 02:19 PM | Click to read full article

Short video-making platform TikTok’s users now spend more time each month watching content than YouTube users, says a new report.

According to app analytics firm App Annie, in the US, TikTok first overtook YouTube in August last year and as of June 2021, its users watched over 24 hours of content per month, compared with 22 hours and 40 minutes for YouTube.