Business Today | 19/08/2020 11:25 PM | Click to read full article
While TV viewership has seen a surge during lockdown, it has not translated into ad spends growth. The lockdown has resulted in as many as 1,171 advertisers putting a complete halt on their television ad spends, while many advertisers cut their spending dramatically.
Categories such as handsets, automobiles, beauty products, jewelry, and apparel have completely stopped advertising. The only sector that is expected to see a robust growth would be digital (12-18 percent growth).