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What rewatching old shows teaches us about ourselves

In the early 2000s, just a few years before Netflix began offering streaming services and when time spent watching TV in America was at its peak, Cristel Russell had an observation: Amid the boom of new television series, why did so many people choose to rewatch shows they’d already seen? Russell, a professor of marketing at the Graziadio Business School at Pepperdine University, realized the phenomenon applied not only to television, but books, movies, and travel experiences, too.