News > Why Coca-Cola’s “New Coke” was one of the biggest marketing mistakes in history

Why Coca-Cola’s “New Coke” was one of the biggest marketing mistakes in history

Coca-Cola introduced “New Coke” in 1985 in hopes of giving their product the sweeter taste consumers enjoyed from Pepsi. Though this marketing campaign was meant to direct attention away from Pepsi and back to Coke, it ended up causing controversy. Coke fans were furious.

It was a marketing strategy hoped to capture the hearts of the younger generations in the way Pepsi did. In doing this, Coca-Cola forgot their initial and most loyal consumers, which were those from the older generations.