News > Why Microsoft wants TikTok

Why Microsoft wants TikTok

Getaka | 03/08/2020 08:35 PM | Click to read full article

At first glance, a Microsoft acquisition of TikTok seems a little unusual. Microsoft has spent years walking back consumer plays and has been favoring its enterprise software and services.

How does a service that caters to dancing teenagers fit with Microsoft’s buttoned-up business demographic? If you dig a little deeper though, a move to acquire TikTok’s operations could benefit many of Microsoft’s existing businesses while also setting it up as a real competitor to YouTube and Facebook.