News > Xiaomi eyes rural Indian consumers, launches Mi Store on Wheels

Xiaomi eyes rural Indian consumers, launches Mi Store on Wheels

LiveMint | 21/09/2020 11:59 PM | Click to read full article

Xiaomi Corp. plans to reach out to rural Indian consumers via a Mi Store on Wheels, hoping to sell smartphones to the remotest parts of the country at a time of growing anti-Chinese sentiment.

"With this new initiative and having the largest exclusive single-brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighborhood."