News > YouTube to acquire Indian video e-commerce platform Simsim
YouTube to acquire Indian video e-commerce platform Simsim
20/07/2021 04:07 PM | Click to read full article
YouTube announced on July 20 that it will acquire Indian video e-commerce platform Simsim, as part of its efforts to help small businesses and retailers in India reach new customers.
"We are taking another step to help viewers discover and buy products from local businesses: we have signed a definitive agreement to acquire Simsim and expect to complete the transaction in the coming weeks,” Google said.
